The Guest: Sandra Trittin, Co-Founder and CGO, Beebop
Sandra Trittin brings more than a decade of cleantech leadership experience spanning energy flexibility, virtual power plants, and distributed energy innovation. After beginning her career in Switzerland’s telecommunications sector, she transitioned into energy with the founding of Tiko Energy Solutions. There she helped pioneer residential flexibility well before the market was ready. Today, she is the Co-Founder and CGO of Beebop, an AI powered grid flexibility platform, and serves on multiple boards across the European energy ecosystem.
This episode explores the evolution of residential flexibility, lessons from scaling early stage energy platforms, and the market conditions that shaped the launch of Beebop. It also examines how Beebop approaches grid and trading optimisation, why consumer centricity remains a barrier, and what is required to accelerate adoption across global markets.
Some of the episode highlights include:
- Why early flexibility ventures struggled to find product market fit in the absence of market awareness and connected assets.
- The shift from technical proof points to commercial and consumer engagement challenges across the energy transition.
- How Beebop uses AI to optimise real time flexibility and integrate diverse sub VPPs into trading systems.
- What growing an international cleantech team requires during high growth phases.
- Why risk appetite, communication simplicity, and fact based information shape the pace of adoption.
Q: How can we better empower consumers to participate more in the transition and in building a sustainable future?
“There are a few elements to that. The first and most crucial part is fact-based, neutral information. We’ve seen in several countries that lobbying and misinformation nearly caused some industries to collapse because people were being frightened with the wrong facts.
The second, and even more challenging part, is to provide that information in a digestible way. I always say: go home to your grandma and try to explain what flexibility is. If she understands it within five sentences and says, ‘Great, I’m in,’ then you’ve nailed it.
We once approached customers with a six-page flyer explaining why flexibility is important. After page three, people simply gave up, it was too complex. So we changed the whole communication and reduced it to three simple lines: you help the environment, we keep your home comfortable, and you earn additional money. No questions asked, people started signing up immediately.”Sandra Trittin, Co-Founder and CGO, Beebop
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