Navigating AI in Product Management – Story Of Software S03E30

Marek Krysiuk, CPO at Checkturio, talks about the role of AI in product development, and the intertwining relationship between product and engineering.


The Guest – Marek Krysiuk, CPO at Checkturio

Marek Krysiuk is the CPO at Checkturio, an AI-powered SaaS solution designed to efficiently manage fleet assets end-to-end. Marek is a Product Leader & Technologist with expertise in the application of software and artificial intelligence (AI) across various industries such as mobility, logistics, automotive, advertising. His experience encompasses leadership positions in both Engineering and Product domains within several technology companies.

Marek is here today to talk about the role of AI in product development, and the intertwining relationship between product and engineering within an organisation.


The Synergy of AI, Product Development, and Engineering

In today’s fast-paced technological landscape, AI is playing a pivotal role in reshaping how products are developed. The integration of AI into product development processes is not only enhancing efficiency but also transforming the dynamics between product and engineering teams within organisations, fostering a more collaborative and intertwined relationship.

Traditionally, these teams operated in somewhat distinct silos, with product teams focusing on what to build and engineering teams concentrating on how to build it. However, the advent of AI necessitates a more integrated approach. Effective product development now requires seamless collaboration, where product managers and engineers work closely to leverage AI technologies, troubleshoot challenges, and iterate rapidly.

As AI continues to evolve, its role in product development and the collaboration between product and engineering teams will only become more integral. Embracing this synergy can help organisations stay competitive, drive innovation, and deliver exceptional products in an increasingly complex market landscape.

Some of the highlights in this episode include:

  • The transition from engineering to product management
  • Challenges and innovations in predictive maintenance
  • Impact of LLMs and AI on user experience design
  • Balancing technological innovation with market needs
  • Evolving roles and dynamics between product and engineering teams



Q: How do you foresee the relationship between product and engineering evolving with changes in technology and market dynamics?

In the last 20 years, it was mostly very large companies that could spend large amounts of money on research and development to gain technological advantage. But recently, access to technology has democratised. We will see mid-size companies having a better chance now to compete with large entities because technology is much more available, both in terms of talent and tools. You don’t have to pay a quarter million to an engineer to develop software for you. You don’t have to be Google-scale to attract talent. Talent is available for smaller companies, and technology itself is available for smaller companies.
For example, one year ago, we didn’t have LLMs except for OpenAI behind a carefully guarded gate. Today, you can download models like Mistral with 7 billion parameters and run them on a local machine that costs 5,000 euros. Small companies now have access to cutting-edge technology that was previously unavailable. I think the changes in the market will be driven significantly by access to technology, which will be available to both large companies and mid-sized ones.


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