How Ovation Incentives 3x'd Its Shipping Speed with Claude Code
Client
Ovation Incentives is a technology-focused performance improvement agency. They help their clients improve performance by incentivising, rewarding and motivating their customers, partners and employees.
About
Industry
B2B Services & Software
Company size
11-50
Client Market
Global
Location
London, UK
Services Offered
- AI Enablement
- Claude Code Workshops
- AI Tools & Use Cases
Challenge
Working in a classical software development fashion with relatively little AI
Ovation had a clear product roadmap and a capable mix of technical and non-technical staff, but the team was working in a classical software development fashion with relatively little AI.
Ovation’s goal was to increase their development velocity and ability to ship software to production quicker, and upskill their team in AI skills in order to do so.
Solution
A two-day, hands-on Claude Code workshop
Zartis ran a two-day workshop combining Z-Cora, its proprietary plugin for Claude Code (powered by Anthropic), with hands-on implementation work.
The product team used it to generate user stories, acceptance criteria and story maps, while the dev team built a working prototype straight from the requirements document.
The Zartis Approach
What we delivered
Product-side story generation
Problem: The product team needed a faster way to turn requirements into user stories and acceptance criteria.
Solution: Z-Cora generated user stories, acceptance criteria and story maps directly from Ovation’s requirements document.
- Z-Cora automates the SDLC from discovery through to testing
- Used directly on Ovation’s own functional requirements
- 3–4 product team members took part in each activity
Development-side implementation
Problem: The dev team needed to turn a functional requirements document into working software quickly.
Solution: Claude Code was used directly to implement features from the requirements document.
- Built a working reward-management prototype by end of Day 2
- 3–4 development team members from different squads took part
- Both teams saw AI speed up their SDLC first-hand
"Zartis transformed how our teams build. Their enablement expertise, combined with the power of Claude Code, got product and engineering shipping features to customers at 3x their previous speed. Real transformation, driven by real expertise."
Jonathan Grey
CEO, Ovation Incentives
Business Impact
Shipping features to customers faster
Increasing customer satisfaction
Growing customer spend
Upskilling a waterfall team in AI-assisted delivery
Turning requirements into working prototypes in days
In Numbers
What we delivered
3x faster
time to get new features into customers’ hands, from around five months to roughly seven weeks
2x customer spend
following faster feature delivery
2 days
to a working reward-management prototype, from a standing functional requirements document
