State of AI Adoption 2025
Insights from technology leaders across Europe. Discover what's really happening behind the AI hype.
What’s really happening behind the AI hype?
We surveyed 100 CTOs, Heads of Engineering, and senior product leaders across Europe to understand how real teams are adopting AI – from tools and infrastructure to skills and strategies.
Based on responses gathered in Q3 2025, this report offers a snapshot of how tech leaders are navigating the changing AI landscape and what they’re prioritising next.
Introduction
In today’s fast-evolving tech landscape, Artificial Intelligence (AI) stands out as both a competitive advantage and a strategic imperative. At Zartis, we set out to understand how tech leaders across Europe are approaching AI — from adoption and implementation to governance and regulation.
This report gathers insights from 100 technology executives to unpack how companies are leveraging AI, what barriers they face, and what strategies they are prioritising for the road ahead.
Objective
Our goal was to identify and analyse the biggest priorities and roadblocks facing tech organisations in their AI journey. We set out to understand how leaders are approaching AI implementation, what’s slowing them down, and where they see the most strategic potential in the short and long term.
Methodology
We conducted a free-to-participate survey of 100 senior technology leaders involved in AI adoption and decision-making across Europe. The respondents shared insights on everything from data readiness and AI tooling to investment priorities, governance practices, and future plans.
Participants
A diverse group of 100 professionals from various industries participated, offering a comprehensive view of AI integration in today’s business environment.
95% of technology leaders we surveyed believe AI will significantly shape software development over the next five years.
What you'll find in the report
AI Budget Priorities
Discover how many organisations have dedicated budgets for AI and what that says about their stage of adoption.
Data Readiness Levels
See how prepared tech leaders feel their data ecosystems are to support AI implementation and scaling.
Strategic Focus Areas
Learn which priorities dominate tech roadmaps, from shipping new features to improving customer experience and compliance.
Adoption Momentum Across Teams
Explore where companies stand on their AI journey — watching, exploring, or already integrating AI into products and workflows.
Leadership Time & Capability Gaps
Understand where leaders say their biggest constraints lie — especially in strategic planning and skill development.
Recommendations for AI-Driven Growth
Gain practical insights from our analysis — including seven steps to align AI initiatives with business impact.
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