COVID-19 changed our world overnight, and e-commerce technology trends make no exception.
With pretty much everyone in lockdown, consumers turned to online shopping like never before, generating conversion rates of 8.8% — the likes of which are usually only observed on Cyber Mondays.
According to Statista, the global digital market is set to surpass the staggering $2 trillion in 2020.
If you have an online store, you are probably looking to get a piece of the online sales pie yourself. However, the unprecedented growth of online retail also means that the competition out there is fierce.
To make your e-commerce website stand out from the crowd, it is critical to stay up to date with the latest developments in e-commerce technology.
We at Zartis don’t want you to miss out on a great opportunity, so we are launching a series of webinars called E-Commerce: Behind the Tech Scene starting this September. Each session will feature an industry leader and will tackle one major tech innovation in the e-commerce industry.
Would you like a little taster ahead of the official launch?
Here are three of the most important e-commerce technology trends in 2020:
COVID-19 has been something of a double-edged sword, as the spike in e-commerce sales has also led to an increase in online fraud. As a result, cybercrime is now the number-one concern when it comes to ecommerce security.
To learn more about the malware tools that cyber attackers use and the latest technologies that can improve the security of your retail store, check out our our webinar focusing on the question “Is Your Mobile App Secure?”.
If you don’t get your logistics right, your entire e-commerce business will flop. And guess what? Technology is the cornerstone of bulletproof logistics for e-commerce stores.
This is precisely why the second episode of our series focuses on The Tech Challenge of Logistics in E-Commerce. We will be discussing the best practices of using technology to set up and scale the logistics of your e-commerce business and improve customer shopping experience. More importantly, we will also cover the technical mistakes that you want to avoid at all costs.
AI and Personalization
E-commerce retailers have long been tailoring their content marketing, product recommendation, product search & merchandising, and pricing based on individual customer data and purchase history. The next logical step in improving user experience is to customize the account verification stage. Instead of a one-size-fits-all login, e-commerce brands are now increasingly introducing different authentication steps for returning and potential customers.
The challenge is to personalize the customer journey without compromising security and account control — but how?
One of the latest e-commerce technology trends involves using AI and machine learning algorithms to identify:
- Returning customers
- IP risk
- Device specifications
- Custom data
- The health of login attempts, including failed logins
- The number of blocks and challenges
… and more.
As a result, e-commerce stores can now detect returning users even if they are logging in from a different mobile device or location. That allows online retailers to fully customize the login response, resulting in a simplified authentication process and a smoother shopping experience.
Want to Learn More About the Latest E-commerce Technology Trends?
Sign up for our E-Commerce: Behind the Tech Scene series!
Our webinars are packed with high-quality, actionable information on how to improve your online business and:
- Develop your business model
- Target customers
- Boost retail sales
- Improve customer experience and convenience
- Streamline customer service
- Step up your social media presence
Best of all, it’s free of charge!
We are expecting a high turnout, and spots are limited, so make sure to reserve your place today.